Age of Innocence is a European footwear brand for girls from 0 to 8 y.o. Our headquarters are located in London with an online store, worldwide distribution through retailers and digital platforms in Europe, US and Russia.
The philosophy of Age of Innocence is all about celebrating childhood and creating lifetime memories. The brand’s DNA is a combination of femininity, timeless elegance, chic and a slight retro flair with a contemporary twist. The brand draws inspiration from romance, history, vintage baby shoes and paintings of great artists, while adding a contemporary touch for a modern, yet timeless look.
An Age of Innocence girl is quintessentially a city girl, romantic and strong, a daydreamer with a very specific point of view.
We create shoes that a baby girl would love to wear and something that will be part of her memories as she grows up. She wore Jenny shoes when she took her first steps, she was wearing a beautiful pair of green velvet Mia ballerinas when her parents took her to the museum for the first time and she was in her Becky brown boots when she went to the school and met her first best friend.
All the pieces are handcrafted using quality materials with a great attention to every tiny detail - they will walk with our little ones as they take those first steps and get comfortable with wearing shoes.